When it comes to social media, Instagram is a hidden gem. Not only does it have the third largest user base of any app, but it’s also one of the most underutilized by marketers and brands.
Because of this, new opportunities have opened up for people looking to boost their personal brand. As an author, you can use Instagram to gain visibility as a writer and increase your potential.
Build A Strong Content Marketing Strategy
Instagram is a visual platform that allows you to share a variety of content. That’s why it’s so important to have a content marketing strategy before you start posting anything.
If you don’t already have one, that’s okay! There are a few different ways you can go about creating one. The first thing you’ll want to do is get to know your audience.
You can do this by researching hashtags related to your genre, reading comments on your existing posts, or even surveying your followers.
Once you have an understanding of who you’re targeting, you can come up with a variety of different types of posts to post on a regular basis.
Remember that different types of posts appeal to different audiences. Once you have your strategy set, you’ll be ready to go out and start posting content on your feed.
Showcase Your Personality & Voice
Instagram is unlike other social media sites because it allows you to really showcase your personality and standout. Consider creating a theme or a specific mood for your feed that ties together all of your posts.
If you publish books in multiple genres, try to incorporate elements of your various themes in each post. This will help you build a following that’s interested in more than just your books alone.
Although many people come to social media to see what’s new with their favorite authors, they often want to see more than just the latest cover or release date.
They want to see the author behind the books, and Instagram is a great place to show your personality and set yourself apart from everyone else.
In order to do that, you’ll need to decide what aspects of your personality you want to highlight. Are you silly and upbeat? Are you intriguing and mysterious? Whatever it is, try to show that side of yourself in each post.
Network & Find Inspiration
Instagram is a great place to network with other authors, publishers, and influencers in your genre. If you have a popular post or are on the receiving end of many likes and comments, be sure to follow the user who left the comment or liked your post.
This is a great way to start an online relationship with people who you may not otherwise be connected to. Everyone loves to be acknowledged, so be sure to follow back when you are followed! You can also use Instagram to find inspiration for your own posts.
Take some time to scroll through posts in your feed, follow a few people you think are interesting, and look for the types of posts that resonate with you.
Try to notice what makes these posts so appealing. The colors, photos, and overall vibe will be useful when it comes to creating your own posts.
Preview Books & Book Covers
If you’ve published books, you can share sneak peeks and previews of your work on Instagram. This is a great way to build hype for your new releases well before they are actually available.
It can also help to drive sales of your backlist if your target audience is seeing these glimpses of your earlier work. Before you post, make sure you’ve checked that your book is available for pre-order and make it clear when it will be released.
Don’t post the full content of your novels on Instagram, but you can share a few lines from the beginning or a page from the middle. You can also post images of your book covers, particularly if you have a series.
It’s recommended that you don’t use the same cover for your entire series, so posting different images of each cover will help to differentiate them.
Host Exclusive Content Only Found On Instagram
You can post unique content on Instagram that you can’t find anywhere else. This will help to set you apart from other authors, publishers, and people in your industry by making you more accessible to your followers.
You can do this in a few ways. One option is to share exclusive content like behind-the-scenes photos or videos from events where you’re speaking.
Another way is to ask your followers to participate in polls, quizzes, or challenges where they can share their thoughts. This can be a fun way to collect data while also providing interesting content that can’t be found on your other social media sites.
Run Giveaways And Contests
Instagram contests and giveaways are a great way to engage with your followers and generate excitement around your brand.
They’re also a great way to collect data from your followers and learn more about who they are and what they like. There are a few different apps that offer Instagram contests but you can also create your own.
Be sure to follow the rules of Instagram and make sure to include all the necessary disclosures. If you’re looking for inspiration, check out the top posts from Instagram.
Many of these posts are giveaways or contests. You can also search hashtags related to giveaways or contests to find inspiration for your own.
Tell Your Story Through Pictures
Instagram is a visual platform, so use your photos to tell a story about who you are and what inspires you. If you want to post selfies, make sure they’re well-lit, edited, and interesting.
People are more likely to follow you if you’re posting high-quality images regularly. You can also post images related to your work. There are many ways to do this without showing too much.
If you’re writing fantasy, for example, you can post a map of the world you’ve created. If you’re writing science fiction, you can post diagrams of spaceships or futuristic technology.
If you’re writing children’s books, you can post images from your own childhood or even illustrations from your book. You can also post images of your workspace or materials you use in your writing process.
There are many different ways to incorporate your work into your feed without spoiling the plot for your current or future books.
Write Thoughtful Captions
Along with your images, be sure to include captions that are thoughtful and engaging. If you’re short on inspiration, try writing captions in the voice of your characters.
This will help you to get in their mindset and it’ll show your followers that you’re engaged with your work. Captions are a great way to engage with your followers without needing lots of visual content.
You can share behind-the-scenes details about your work, share your thoughts on current events, and even interact with your followers in a way that would be difficult to do on other social media sites.
If you want to boost your engagement, you should consider reposting some of your most popular posts. You can do this while adding a new caption to let people know that you’re sharing an old post. This will help to give your older posts a second boost of engagement without needing you to create new content.
There’s no doubt that Instagram is one of the most important social media platforms for authors. It’s a visual platform that allows you to share a variety of content, from photos and videos to book covers.
If you’re looking to boost your personal brand as an author and drive more traffic to your website, Instagram can be a great asset for you.